This Cookie Policy explains what cookies and similar tracking technologies are, how Brownline Tours Ghana Limited(“Brownline Tours”) uses them on our website, and the choices you have. It supplements our Privacy Policy.
1. What Are Cookies?
Cookies are small text files placed on your device (computer, tablet, or phone) when you visit a website. They allow the website to remember your actions and preferences over a period of time so you don't have to keep re-entering them whenever you revisit the site.
Similar technologies include web beacons (tiny transparent images embedded in pages or emails to track opens), pixels (used by advertising platforms), and local storage(browser-side data storage). References to “cookies” in this policy cover all of these technologies.
Cookies can be session cookies (deleted when you close your browser) or persistent cookies (remaining on your device for a set period or until you delete them). They can be set by us (first-party cookies) or by third-party services we use (third-party cookies).
2. How We Use Cookies
We use cookies for four broad purposes, described in detail in Section 3 below:
- Essential — to make our website work correctly.
- Functional — to remember your preferences and personalise your experience.
- Analytics — to understand how visitors use our site so we can improve it.
- Marketing — to show you relevant advertising and measure campaign performance.
3. Cookies We Use
These cookies are strictly necessary for our website to function. They cannot be switched off in our systems and do not require your consent. Without them, services you have asked for — such as browsing tours, adding items to a wishlist, or completing a booking — cannot be provided.
| Cookie name | Provider | Purpose | Expiry |
|---|---|---|---|
| __session | Brownline Tours | Maintains your logged-in session | Session |
| csrf_token | Brownline Tours | Prevents cross-site request forgery attacks | Session |
| booking_cart | Brownline Tours | Retains your tour selection and booking progress | 1 day |
| cookie_consent | Brownline Tours | Stores your cookie preferences | 12 months |
These cookies enable enhanced functionality and personalisation — such as remembering your preferred currency, language, or recently viewed tours. If you do not allow these cookies, some features may not work as intended.
| Cookie name | Provider | Purpose | Expiry |
|---|---|---|---|
| preferred_currency | Brownline Tours | Remembers your chosen display currency (USD/GHS) | 12 months |
| recently_viewed | Brownline Tours | Stores IDs of recently viewed tour pages | 30 days |
| ui_preferences | Brownline Tours | Stores UI preferences (e.g., map view vs. list view) | 6 months |
These cookies allow us to count visits and traffic sources so we can measure and improve our website's performance. All data collected is aggregated and anonymous — we cannot identify you from it.
| Cookie name | Provider | Purpose | Expiry |
|---|---|---|---|
| _ga | Google Analytics | Distinguishes unique users; used to throttle request rate | 2 years |
| _ga_* | Google Analytics | Stores session state for Google Analytics 4 | 2 years |
| _gid | Google Analytics | Distinguishes users within 24-hour sessions | 24 hours |
| _gat | Google Analytics | Throttles request rate to Google Analytics | 1 minute |
These cookies may be set through our site by our advertising partners (Meta, Google Ads). They build a profile of your interests and may be used to show you relevant adverts on other websites. They do not store personal identifiers but work by uniquely identifying your browser and device.
| Cookie name | Provider | Purpose | Expiry |
|---|---|---|---|
| _fbp | Meta (Facebook) | Identifies browsers for Meta advertising products and remarketing | 3 months |
| fr | Meta (Facebook) | Facebook ad delivery and measurement | 3 months |
| _gcl_au | Google Ads | Conversion tracking and remarketing for Google Ads | 3 months |
| IDE | Google DoubleClick | Tracks ad clicks and conversions across Google display network | 13 months |
4. Third-Party Services
We embed content and tools from third-party services that may set their own cookies. These include:
- Google Maps — embedded on tour pages and our interactive map. Google's Privacy Policy applies.
- YouTube — video embeds on tour detail pages. YouTube's Privacy Policy applies.
- Paystack / Stripe — payment processing iframes. Their respective privacy policies apply; no payment data is stored by us.
- Trustpilot / TripAdvisor — review widgets. Their respective privacy policies apply.
- WhatsApp Business — chat widget. Meta's Privacy Policy applies when you initiate a chat.
Brownline Tours does not control these third-party cookies and is not responsible for them. You should refer to the relevant third party's privacy and cookie policy for more information.
5. Managing Your Cookie Preferences
5.1 Our cookie consent banner
When you first visit our website, you will be presented with a cookie consent banner that allows you to accept all cookies, reject non-essential cookies, or customise your choices by category. You can change your preferences at any time by clicking the “Cookie Settings” link in the footer.
5.2 Browser settings
You can also control cookies through your browser settings. Most browsers allow you to view, block, or delete cookies. Note that blocking all cookies may affect the functionality of our website. Here are links to cookie management instructions for popular browsers:
5.3 Opt-out tools
- Google Analytics — install the Google Analytics Opt-out Browser Add-on.
- Meta advertising — manage ad preferences via Facebook Ad Preferences.
- Interest-based advertising — opt out via the Your Online Choices platform (EU) or the NAI opt-out tool.
6. Do Not Track
Some browsers transmit “Do Not Track” (DNT) signals to websites. Because there is no common industry standard for how websites should respond to DNT signals, our website does not currently alter its data collection practices when it receives a DNT signal. You can use our cookie consent tool or browser settings to limit tracking.
7. Updates to This Policy
We review and update this Cookie Policy periodically to reflect changes in the cookies we use or applicable regulations. When we make material changes, we will update the effective date at the top of this page and may notify you via our cookie consent banner. Please check this page regularly.
8. Contact Us
If you have any questions about our use of cookies or this policy, please contact us:
Brownline Tours Ghana Limited4 Airport Road, Kotoka Area, Accra, Ghana
Email: privacy@brownlinetours.com
Phone: +233 24 781 0448